Recommended 2018 UK Licensed Bookmakers

Find out everything you need to know about the recommended UK bookies at a glance!

Netbet Free Bet Bonus Offer

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• Excellent live betting service, quick markets and live streaming
• Sliding scale partial Cash Out function
• Highly competitive odds and Asian Handicap betting markets
• Get a 50% deposit bonus up to £50

+18 New customers only. Register a new account with the bonus code: WELCOME50. Make your first deposit within 24 hours of registration to receive a 50% bonus of up to £50. UK & Ireland residents must play through their deposit and bonus six times on sporting events with minimum odds of 1.60 and must be completed within 60 days of the initial deposit before you can withdraw (or transfer) any funds in your balance. T&Cs apply

Betway Free Bet Bonus Offer

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• Attractive In-Play betting offer with comprehensive statistics portal
• 2x £5 free bets weekly for every customer who spends £25
• Acca insurance on US Sports and best odds guaranteed on horse races
• Up to a £30 Free Bet

18+ New customers only. Min qualifying bet £10. 100% Free Bet credited to Free Bet Balance upon a successful deposit. To activate the Free Bet a customer MUST place bets totalling the value of their 1st deposit (up to £30). Min odds 1.75 (single), 1.40 (EW), 1.40 (system bets) or greater. 1x Wagering. Free Bet expires after 7 days. Offer is only available to customers who deposit using Debit/Credit or Paypal. T&Cs apply



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• Best odds on average for Premier League football
• Refunds 5-fold bets lost by a single selection & includes Late goal insurance
• Grants app users free access to Kempton Park to watch horse racing
• Bet £10 get £40

18+ New customers only. Qualifying bet must be placed at odds of 2.0 or greater. £30 Free Sports Bet split into 3 bets of £10 each, valid on set events only. Wager must be 40 times the Free Casino Bonus in order to withdraw winnings. Credit or Debit Card deposits only. Deposit and bet of £10 required within 7 days of opening new account.T&Cs apply

William Hill Free Bet Bonus Offer

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• Trustworthiness obtained after being in business for +80 years
• Large betting limits on major markets, max bet is £500,000
• Incredibly fast payments through various methods, including e-wallets
• Bet £10 Get £30 in Free Bets

18+ New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1.50 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. UK & ROI residents only. T&Cs apply



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• Average-high odds on football, cricket, tennis, rugby, golf, F1 etc.
• Challenging promotions like Free Bet Saturdays & Champions League
• Lots of markets for both pre-match and live betting
• Bet £10 get £30

18+ New customers only. Deposit with promo code: 30f. Min deposit £10. Min qualifying bet £10. Min odds 1.50 or greater. Free bet credited upon settlement of qualifying bet. Free Bet expires after 7 days. Free Bet stake not included in returns. Cashed out bets do not qualify. Only deposits made using Credit/Debit Cards will count towards this promotion. T&Cs apply



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• Incredibly low house margins, one of the industry leaders
• Arguably the best betting lines on american sports, soccer and eSports
• Find match previews and loads of betting strategies explained on their blog
• Although there are no promotions pro punters love this bookie


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• Launches tempting promotions on a regular basis
• Extensive coverage and guaranteed best odds on British and Irish horse races
• Great odds on major football markets, Cash Out and ACCA Insurance
• Up To £25 in Free Bets

18+ New customers only. Up to £25 in Free Bets. Min first bet £10 to get a £5 Free Bet. After the initial £5 free bet you will receive a matched free bet equal to a 50% average of your next 3 qualifying bets up to £5. Maximum free bet received from 3 qualifying bets is £5 (must place an average of £30 in 3 bets to qualify for the full £5). Free bet stakes do not contribute towards the customers qualifying bets. Min odds 1.50 to qualify. Cash out bets will not qualify. Each free bet will be applied within 1 hour of settlement of the £10 qualifying bet Free bets will expire after 7 days. Qualifying bet must be placed within 30 days of account creation. UK residents only. T&Cs apply



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• Excellent user interface that encourages quick navigation
• Regular price boosts and enhanced multiples for top markets
• Several Virtual Sports available: Football, Horse Racing, Tennis, Basketball etc.
• No welcome bonus or free bet available at the minute


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• Low bookmaker margin and best odds guaranteed on horse racing and greyhounds
• Abundance of short and long term promotional offers tailored for each sport
• Efficient live betting console and unique mobile app features
• Bet £10 Get £30 + 30 Free Spins

18+ New customers only. Only first bet qualifies towards offer. Min qualifying bet £10 or more in ONE bet transaction. Min odds 2.00. Free bet must be placed on Sportsbook. Free bet credited within 48 hours. Free bets expire after 7 days. Free bet stake not included in any winnings. Free Spins available on specific slots. Free spins expire after 7 days. UK, IRE & GIB residents only. T&Cs apply



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• Appealing live-betting platform that includes live streaming opportunities
• Fast cashout times and award winning support
• Low minimum stake, unimpressive odds, but high limits
• Deposit €75 and get €150 to play with

18+ New customers only. Min deposit €10. Maximum bonus is €75. Playthrough: Locked amount + Bonus x10 in Sportsbook only. Min odds 1.50. System bets do not contribute to the wagering of the bonus. The activated bonus must be wagered within 30 days upon requesting withdrawal, otherwise the remaining bonus money will be forfeited. Consumption order: withdrawable money, locked money, bonus money. Offer is only valid once per customer, IP address or household. T&Cs apply



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• Excellent mobile site: suitable for those who gamble on the go
• Incredibly fast support: 60 minutes email response time
• Instant e-wallts cashout and under 6 hours for other methods
• No offers currently available


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• Asian bookie with incredibly high betting limits
• Some of your losses are rewarded with free bets
• 24/7 live support through chat, email and toll-free phone number
• Get a £30 Risk Free Bet

18+ New customers only. Only bets of at least £/€5 on the min odds of 1.50 and above (if a combination bet fully loses, the total odds must be more than 1.50). Players who have made their first deposit via Skrill (Moneybookers) will not be eligible for this promotion. Dafabet will match the first bet of qualified player up to a maximum of £/€30 if it does not win, as a free bet. T&Cs apply

Sportingbet Free Bet Bonus Offer

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• Attractive acumulator insurances on football and tennis slips
• Great loyalty program and VIP Clubs where you can be invited
• User friendly and well optimised website & mobile apps
• £15 Back Up Bet

18+ New customers only. Min deposit £10. Place a sports bet at min odds 2.0. Max stake £15. If the bet loses, receive a free bet matching the value of your stake. Max free bet £15. Deposits made via Skrill or Neteller will not qualify. Free bets must be used within 7 days. T&Cs apply



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• Betting Exchange platform with low commission: ~1% on placed bets
• Competitive liquidity in: football, horse racing, tennis and cricket
• Minimum bet size / stake accepted is only $£2.00
• £500 Cashback Over First 5 Weeks!

18+ New customers only. Offer applies only to bets placed within five (5) weeks from the date that you place your first bet on the Matchbook Exchange. The maximum amount of Cash that will be awarded under this promotion during any Qualifying Period is £/€/$500. All Cash will be credited within 24 hours of the aforementioned qualifying criteria being met. The commission earned on bets placed outside of the Qualifying Period will not qualify for this offer. Only deposits made using Credit/Debit Cards will count towards this promotion. T&Cs apply

Best UK Bookmakers in 2018 – Terms & Conditions

Online Bookmakers UKThe recommended online sportsbooks and betting exchanges are arguably the most appreciated in the betting industry for both desktop and mobile betting. Note that some of the featured betting sites have incorporated online casinos, poker rooms, virtual games etc.

Online Bookies UKAre you on the look for the best sports bookmaker signup bonus for your football betting, eSports wagers or a casino bonus sounds more interesting to you? We’ll point you towards the best betting odds that can be found in UK online bookmakers’ offers.

Approved UK BookmakersBettingInsistute reviews are constantly being updated to include the most important features about each UK licensed online boomaker. All the listed  betting  services on this website are fully reliable thus we can honestly recommend them to both beginners and seasoned punters.

Bookmaker Bonus Free Bet Terms & Conditions AgreementPlease note that although bookmaker offers are thoroughly tested upon publishing, their terms and conditions (including staking requirements) are subject to change without prior notice, so be sure to do your due diligence before claiming any sportsbook offers.