Recommended 2018 UK Licensed Bookmakers

Find out everything you need to know about the recommended UK bookies at a glance!

Winner Free Bet Bonus Offer

100% Up To £200 Bonus

25 banking methods accepted, depending on where you live
Monthly mobile loyalty free bets, money back deals and accumulator boosters
Excellent VIP program with 5 tiers: Club Member, Silver, Gold, Platinum & Black

18+, UK residents only. Deposit and bet from £30 to £200 on any sport market at odds of at least 1.5, and receive a matching bonus of 100% once your bet is settled. You must wager your “BET PLUS BONUS” amount 8 times at odds of at least evens (2.0). Ante-post, each-way, handicap and virtual bets do not qualify for matching bonus or wagering requirements. Only 1 qualifying bet per event counts towards wagering requirements. Deposits made using Skrill, Neteller, PaySafeCard and Ukash do not qualify. Wagering is with real money first. Bonus can never be withdrawn. T&Cs apply

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365 Free Bet Bonus Offer

100% Matched Deposit up to £100 in Bet Credits

Admirable payout which often leads to odds with terrific value
Sportsbook covers lots of competitions & includes tons of betting markets
The Edit Bet feature gives you the ability to add, swap or remove selections

New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

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Betsson Free Bet Bonus Offer

Claim 100% up to €125 Bonus Money

Appealing live-betting platform that includes live streaming opportunities
Low minimum stake, unimpressive odds, but high limits
Fast cashout times and award winning support

18+ New customers only. Min deposit €10. Maximum bonus is €125. 1st deposit 100% €75 Bonus Money, 2nd deposit 100% €50 Bonus Money. Playthrough: Locked amount + Bonus x10 in Sportsbook only. Min odds 1.50. System bets do not contribute to the wagering of the bonus. The activated bonus must be wagered within 30 days upon requesting withdrawal, otherwise the remaining bonus money will be forfeited. Consumption order: withdrawable money, locked money, bonus money. Offer is only valid once per customer, IP address or household. T&Cs apply

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Betfred Free Bet Bonus Offer

Bet £10 Get £30 + 30 Free Spins

Low bookmaker margin and best odds guaranteed on horse racing and greyhounds
Abundance of short and long term promotional offers tailored for each sport
Efficient live betting console and unique mobile app features

18+ New customers from UK & Northern Ireland only. Stake £10 or more at odds of Evens (2.0) or greater on your first bet. £30 free bet credited in 48 hours of your first bet being settled. 7 day expiry. E-Wallet restrictions apply. Max 30 Free Spins on selected games. T&Cs apply

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Efbet Free Bet Bonus Offer

100% Bonus up to €100

Frequently offers existing users attractive offers & reload bonuses
Wide variety of live dealer games: War of Bets, Poker, Wheel, Dice, Lottery etc.
VIP players get faster payout process, fast support & special offers

18+ New customers only. 18+ New customers only. Min deposit €5. Min odds 1.5. x6 wagering to release sports bonus. Cash out bets will not qualify. Qualifying bet must be placed within 10 days of account creation. Asian handicap, draw no bet & odd / even bes for all types of sports will not count towards turnover calculation. The user has 30 days from the qualifying deposit to meet bonus turnover conditions. Skrill & Neteller deposits are not eligible. T&Cs apply

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Netbet Free Bet Bonus Offer

Get up to £50 Matched Free Bet

Excellent live betting service, quick markets and live streaming
Highly competitive odds and Asian Handicap betting markets
Sliding scale partial Cash Out function

+18 New UK Players only. Matched Free Bet Up To £50 on your first Sports bet placed. Deposit % Bet £10 Or More. Min odds of 1.50 to Qualify. Free Bet token is valid for 30 days and can be used on any sport of your choice at minimum odds 1.20 or above. T&Cs apply

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BetVictor Free Bet Bonus Offer

Bet £5 & Get £30 in Free Bets
+ a £10 Casino Bonus


Refunds 5-fold bets lost by a single selection & includes Late goal insurance
Grants app users free access to Kempton Park to watch horse racing
Best odds on average for Premier League football

+18 New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Football Bets, valid on set events only (1 at odds 2.00 or greater), expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 40x to withdraw winnings. Credit or Debit card only. Geographical Restrictions. T&Cs apply

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William Hill Free Bet Bonus Offer

Bet £10 Get £30 in Free Bets


Incredibly fast payments through various methods, including e-wallets
Trustworthiness obtained after being in business for +80 years
Large betting limits on major markets, max bet is £500,000

18+ New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1.50 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. UK & ROI residents only. T&Cs apply

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Betway Free Bet Bonus Offer

Up to a £30 Free Bet

Acca insurance on US Sports and best odds guaranteed on horse races
Attractive In-Play betting offer with comprehensive statistics portal
Weekly free bets offers for existing customers

18+ New customers only. Min qualifying bet £10. 100% Free Bet credited to Free Bet Balance upon a successful deposit. To activate the Free Bet a customer MUST place bets totalling the value of their 1st deposit (up to £30). Min odds 1.75 (single), 1.40 (EW), 1.40 (system bets) or greater. 1x Wagering. Free Bet expires after 7 days. Offer is only available to customers who deposit using Debit/Credit or Paypal. T&Cs apply

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Matchbook Free Bet Bonus Offer

Our recommended Betting Exchange

Betting Exchange platform with low commission: ~1% on placed bets
Competitive liquidity in: football, horse racing, tennis and cricket
Minimum bet size / stake accepted is only $£2.00

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Sportingbet Free Bet Bonus Offer

£20 Back Up Bet

Great loyalty program and VIP Clubs where you can be invited
Attractive acumulator insurances on football and tennis slips
User friendly and well optimised website & mobile apps

18+ New customers located in United Kingdom or the Republic of Ireland only. Min deposit £10. Place a sports bet at min odds 2.0. Max stake £20. If the bet loses, receive a free bet matching the value of your stake. Max free bet £20. Deposits made via Skrill, Entropay and Neteller will not qualify. Free bets must be used within 7 days. T&Cs apply

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888sport Free Bet Bonus Offer

Bet £10 get £30 in Free Bets

Challenging promotions like Free Bet Saturdays & Champions League
Average-high odds on football, cricket, tennis, rugby, golf, F1 etc.
Lots of markets for both pre-match and live betting

18+ New customers only. Deposit with promo code: 30f. Min deposit £10. Min qualifying bet £10. Min odds 1.50 or greater. Free bet credited upon settlement of qualifying bet. Free Bet expires after 7 days. Free Bet stake not included in returns. Cashed out bets do not qualify. Only deposits made using Credit/Debit Cards will count towards this promotion. T&Cs apply

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Pinnacle Free Bet Bonus Offer

The bookie with the highest all-around odds

Find match previews and loads of betting strategies explained on their blog
Arguably the best betting lines on american sports, soccer and eSports
Incredibly low house margins, one of the industry leaders

Pro punters love this bookie although it provides no signup promotions!

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Dafabet Free Bet Bonus Offer

Get a £30 Risk Free Bet

24/7 live support through chat, email and toll-free phone number
Some of your losses are rewarded with free bets
Asian bookie with incredibly high betting limits

18+ New customers only. Only bets of at least £/€5 on the min odds of 1.50 and above (if a combination bet fully loses, the total odds must be more than 1.50). Players who have made their first deposit via Skrill (Moneybookers) will not be eligible for this promotion. Dafabet will match the first bet of qualified player up to a maximum of £/€30 if it does not win, as a free bet. T&Cs apply

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BoyleSports Free Bet Bonus Offer

Up To £25 in Free Bets

Extensive coverage and guaranteed best odds on British and Irish horse races
Great odds on major football markets, Cash Out and ACCA Insurance
Launches tempting promotions on a regular basis

18+ New customers only. Up to £25 in Free Bets. Min first bet £10 to get a £5 Free Bet. After the initial £5 free bet you will receive a matched free bet equal to a 50% average of your next 3 qualifying bets up to £5. Maximum free bet received from 3 qualifying bets is £5 (must place an average of £30 in 3 bets to qualify for the full £5). Free bet stakes do not contribute towards the customers qualifying bets. Min odds 1.50 to qualify. Cash out bets will not qualify. Each free bet will be applied within 1 hour of settlement of the £10 qualifying bet Free bets will expire after 7 days. Qualifying bet must be placed within 30 days of account creation. UK residents only. T&Cs apply

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Betsafe Free Bet Bonus Offer

Fastest customer support in the market

Excellent mobile site: suitable for those who gamble on the go
Instant e-wallts cashout and under 6 hours for other methods
Incredibly fast support: 60 minutes email response time
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365 Free Bet Bonus Offer

Excellent mobile betting experience

Excellent In-Play betting platform & live streaming service
Mobile-oriented website with a good football & horse racing offer
Recurring footy acca incentives for mobile app users & other promotions
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Best UK Bookmakers in 2018 - Terms & Conditions

Online Bookmakers UKThe recommended online sportsbooks and betting exchanges are arguably the most appreciated in the betting industry for both desktop and mobile betting. Note that some of the featured betting sites have incorporated online casinos, poker rooms, virtual games etc.

Online Bookies UKAre you on the look for the best sports bookmaker signup bonus for your football betting, eSports wagers or a casino bonus sounds more interesting to you? We'll point you towards the best betting odds that can be found in UK online bookmakers' offers.

Approved UK BookmakersBettingInsistute reviews are constantly being updated to include the most important features about each UK licensed online boomaker. All the listed  betting  services on this website are fully reliable thus we can honestly recommend them to both beginners and seasoned punters.

Bookmaker Bonus Free Bet Terms & Conditions AgreementPlease note that although bookmaker offers are thoroughly tested upon publishing, their terms and conditions (including staking requirements) are subject to change without prior notice, so be sure to do your due diligence before claiming any sportsbook offers.

The Best Online Betting Companies In The UK

There are many bookmakers in the UK. In fact, there were many UK bookies long before gambling had become legal in Britain back in 1960. Nowadays, things are no different, with the only difference being that most of the betting is done online, through computers, tablets and smartphones. The betting opportunities are endless. Ask a Champions League football betting fanatic who’s the best UK bookmaker and he will tell you about one. However, the answer will be different if you’re going to ask an Irish horse racing betting fan. Ask someone who’s into in-play betting the same question and you’ll definitely get a completely different answer. There are so many playing styles and betting strategies that it would be impossible to name a single best.

And there are plenty to choose from: 12bet, 138.com, 188BET, 21Bet, 32Red Sports, 888Sport, bet-at-home, Bet600, Betboro, BetBright, BetBull, Betclic, Betfair, Betfred, BetMcLean, Betpack, BetRegal, Betsafe, Betstars, BetVictor, Betvision, Betway, Black Type, Blackbet, Bookee, Boylesports, Bruce Betting, bwin, Chisholmbet, ComeOn, Coral, Dabblebet, Dafabet, EnergyBet, Expekt, FansBet, Fun88, Genting Bet, Geoff Banks, Goatbet, Guts, Jenningsbet, Jetbull, K8, Karamba, Ladbrokes, Leo Vegas, Mansionbet, Marathonbet, McBookie, Mintbet, Mobilebet, Mr Green, My Club Betting, NetBet, Novibet, Ole777, Paddy Power, QuinnBet, Racebets, Real Deal Bet, RedArmyBet, Redbet, RedZoneSports, Roy Richie, Royal Panda, Scotbet, Sky Bet, Sport Nation, Sportingbet, Sporting Index, SportPesa, Star Sports, Sun Bets, Super Lenny, Titanbet, TLCBet, Toals, Tommy French, TonyBet, Totesport, Unibet, Vernons, William Hill, Winner, Xtip and others.

The reputable online betting sites usually have quite a few strengths, but if you’re being tedious it won’t be long before you’re going to find their weaknesses. So for your own sake, stop trying to figure out who’s number one and focus on knowing the UK online bookmakers’ pros and cons to be able to make the most out of every opportunity.

Anyway, if you want to stay on the safe side of things make sure you pick a bookmaker that is regulated by the Gambling Commission. Some punters from the United Kingdom don’t exactly follow this rule, opting to register with online sports betting sites that are unlicensed in Great Britain in order to gain access to better betting odds and better market coverage. Be advised that leaving the green zone means having no place to go to when something goes wrong!

How To Choose The Best UK Online Bookmakers

Most punters end up opening a new betting account being lured by a sign-up bonus. Usually, they forget that terms & conditions apply and just go for it. That’s not necessarily a bad idea, as long as they’ve read the wagering requirements. But sometimes, even if the terms are excellent and clearing the bonus seems to be a walk in the park, there are things that can be deceiving, such as the odds. In the modern day, odds comparison websites are essential. Make sure you won’t lose the betting funds wagering on odds with a very poor payout. Also, check that the bet types you are used to bet on qualify for the rollover requirements and that the minimum odds satisfy you, as you don’t want to change your betting style completely for the sake of claiming a betting bonus or free bet. Note that profit boost and enhanced odds signup bonuses can sometimes be as good if not better than plain free bets and other deposit bonuses.

Are you into World Cup betting, do you prefer European football, the Premier League and FA Cup maybe or something more exotic such as eSports betting? Well, check that out first before registering with UK online bookmakers because competition restrictions apply in some cases. Let’s not forget the payment methods: Be sure to be able to perform deposits and withdrawals the way you want (PayPal, debit cards, Neteller etc.).

At the end of the day, online UK bookmakers should not be judged solely on signup promotions. Even reload bonuses and other existing customer offers shouldn’t represent decisive elements when looking for your next move. Some punters only ever bet on a specific in-play market and that does it for them, other are fond of spread betting, whereas some other bettors only enjoy multiple betting (i.e. accumulator bets). It’s all down to knowing what you’re really after and looking at the bigger picture. You have to think about long-term objectives when you choose the best online bookmakers.

Professional punters always wager where the best odds are for each specific bet market and prediction. But that means that they’ve already got an account opened with the most reliable online bookies and betting exchanges, so you should do the same if you want to maximise your profits.

Don’t ever forget that you’re betting real money online, so be responsible and take it one step at a time. Don’t expect to win every time and learn to live with losses; if you’re money management is good enough, you should be able to overcome even the poorest runs. Never ever chase your losses!

Bet online legally from the UK An attractive sign-up package and many promotions await you