Top 5 Recommended UK Online Bookmakers
Here’s the ultimate selection of the best bookies for UK sports bettors:
100% Matched Deposit up to £100 in Bet Credits✓ Admirable payout which often leads to odds with terrific value
✓ Sportsbook covers lots of competitions & includes tons of betting markets
✓ The Edit Bet feature gives you the ability to add, swap or remove selections
New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply
|Claim Your →
Bet £10 Get £30 in Free Bets
✓ Incredibly fast payments through various methods, including e-wallets
✓ Trustworthiness obtained after being in business for +80 years
✓ Large betting limits on major markets, max bet is £500,000
18+ New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1.50 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. UK & ROI residents only. T&Cs apply
|Claim Your →
Get £30 in Free Bets + 30 Free Spins when you stake £10✓ Low bookmaker margin and best odds guaranteed on horse racing and greyhounds
✓ Abundance of short and long term promotional offers tailored for each sport
✓ Efficient live betting console and unique mobile app features
18+, UK & NI only. Promo code 'SPORTS60'. 1st sports bet of £10+ in one transaction, settled in 60 days. Odds evens (2.0)+. £30 free bet paid within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Game restrictions apply. Max 30 Free Spins on selected games. 7 day expiry. Full T&Cs apply
£20 Risk Free First Bet - Money back in cash if it loses✓ Frequently offers high-value betting specials & unique promotions
✓ Excellent mobile apps for iPhone, iPad, Android & Nokia Ovi
✓ Ideal for small stakes players, having only 8p as minimum stake
+18 New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply
Up To £25 in Free Bets✓ Extensive coverage and guaranteed best odds on British and Irish horse races
✓ Great odds on major football markets, Cash Out and ACCA Insurance
✓ Launches tempting promotions on a regular basis
18+ New customers only. Up to £25 in Free Bets. Min first bet £10 to get a £5 Free Bet. After the initial £5 free bet you will receive a matched free bet equal to a 50% average of your next 3 qualifying bets up to £5. Maximum free bet received from 3 qualifying bets is £5 (must place an average of £30 in 3 bets to qualify for the full £5). Free bet stakes do not contribute towards the customers qualifying bets. Min odds 1.50 to qualify. Cash out bets will not qualify. Each free bet will be applied within 1 hour of settlement of the £10 qualifying bet Free bets will expire after 7 days. Qualifying bet must be placed within 30 days of account creation. UK residents only. T&Cs apply
Top UK Betting Exchange
Discover the best betting exchanges for matched betting & trading, and enjoy high liquidity & low commissions:
Get a £20 Exchange Free Bet✓ Tremendous variety of odds and market options on both Exchange & Sportsbook
✓ Provides a sportsbook, casino, live casino, poker, bingo & a helpful betting forum
✓ Stake +50p to watch live horse races from UK, Ireland, Australia, UAE & Singapore
+18 New customers only, bet up to £20 on the Exchange and if your first bet loses, we’ll refund you £20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply
2019 UK Bitcoin Betting Sites
A selection of reputable betting sites that welcome UK residents, and accept Bitcoin and other cryptocurrencies as payment methods:
World's most trusted Crypto bookmaker✓ Low house edge and high payouts on the Asian Handicap lines
✓ 100% anonymity, meaning that you don’t need to attach any personal info to your account
✓ Just like Pinnacle, this bookie doesn't rely on promotions
|See Offer →
Best UK Bookmakers in 2019 – Terms & Conditions
The recommended online sportsbooks and betting exchanges are arguably the most appreciated in the betting industry for both desktop and mobile betting. Note that some of the featured betting sites have incorporated online casinos, poker rooms, virtual games etc.
Are you on the look for the best sports bookmaker signup bonus for your football betting, eSports wagers or a casino bonus sounds more interesting to you? We’ll point you towards the best betting odds that can be found in UK online bookmakers’ offers.
BettingInsistute reviews are continually being updated to include the most important features about each UK licensed online bookmaker. All the listed betting services on this website are fully reliable; thus, we can honestly recommend them to both beginners and seasoned punters.
Please note that although bookmaker offers are thoroughly tested upon publishing, their terms and conditions (including staking requirements) are subject to change without prior notice, so be sure to do your due diligence before claiming any sportsbook offers.
2019 UK Betting Sites
These are some of the other online bookmakers used by UK based punters:
Up to £100 Social Free Bets✓ Join betting syndicates where punters bet together & share winnings
✓ Chat with punters while following live text highlights from the bet centre
✓ Subscribe to the best tipsters to be notified when their next tip is live
*Betbull is a social betting mobile-only bookmaker; only phone & tablet users can use the app.
New customers only. Min Deposit: £20. First deposit matched up to £100 in Social Free Bets. Customers must place bets that match deposit at odds of 1.5+ to unlock social free bets in 5 days after deposit. Full T&Cs apply
Risk Free £10 Exchange Bet✓ Betting Exchange platform with low commission: ~1% on placed bets
✓ Competitive liquidity in: football, horse racing, tennis and cricket
✓ Minimum bet size / stake accepted is only $£2.00
18+ New customers only. et a Free £10 bet refund if your bet loses. The refund will be applied to your account within 72 hours. Promotional Period limited. Visa & Mastercard deposits only. T&Cs apply
Bet £5 Get £30 in Bonuses
✓ Refunds 5-fold bets lost by a single selection & includes Late goal insurance
✓ Grants app users free access to Kempton Park to watch horse racing
✓ Best odds on average for Premier League football
New Customers only. Get £20 in Sports Free Bets & a £10 Casino Bonus when you bet just £5. Place your first bet of £5 or more at odds of evens (2.00) or greater. You must do this within 7 days of registering an account. £10 Free Bet – Any Sport Single Bet (odds 2.0 or greater). £10 Free Bet – Any Sports Acca (3+ selections). And, a £10 Casino Bonus, which can be used on any of our games on our Casino except for Baccarat (all versions). Click here for full T&Cs.
£20 Back Up Bet✓ Great loyalty program and VIP Clubs where you can be invited
✓ Attractive acumulator insurances on football and tennis slips
✓ User friendly and well optimised website & mobile apps
18+ New customers located in United Kingdom or the Republic of Ireland only. Min deposit £10. Place a sports bet at min odds 2.0. Max stake £20. If the bet loses, receive a free bet matching the value of your stake. Max free bet £20. Deposits made via Skrill, Entropay and Neteller will not qualify. Free bets must be used within 7 days. T&Cs apply
Up to a £30 Free Bet✓ Acca insurance on US Sports and best odds guaranteed on horse races
✓ Attractive In-Play betting offer with comprehensive statistics portal
✓ Weekly free bets offers for existing customers
18+ New customers only. Min qualifying bet £10. 100% Free Bet credited to Free Bet Balance upon a successful deposit. To activate the Free Bet a customer MUST place bets totalling the value of their 1st deposit (up to £30). Min odds 1.75 (single), 1.40 (EW), 1.40 (system bets) or greater. 1x Wagering. Free Bet expires after 7 days. Offer is only available to customers who deposit using Debit/Credit or Paypal. T&Cs apply
£25 Matched Free Bet✓ Excellent live betting service, quick markets and live streaming
✓ Highly competitive odds and Asian Handicap betting markets
✓ Sliding scale partial Cash Out function
+18 New UK Players only. Matched free bet up to £25. Dep. & Bet £10 or more. Single bet only on any sport. Min. odds of 1/2 to qualify. T&Cs apply
|Claim Your Bonus
Get a £30 Risk Free Bet✓ 24/7 live support through chat, email and toll-free phone number
✓ Some of your losses are rewarded with free bets
✓ Asian bookie with incredibly high betting limits
18+ New customers only. Only bets of at least £/€5 on the min odds of 1.50 and above (if a combination bet fully loses, the total odds must be more than 1.50). Players who have made their first deposit via Skrill (Moneybookers) will not be eligible for this promotion. Dafabet will match the first bet of qualified player up to a maximum of £/€30 if it does not win, as a free bet. T&Cs apply
Safe bookie with high limits✓ Appealing live-betting platform that includes live streaming opportunities
✓ Low minimum stake, unimpressive odds, but high limits
✓ Fast cashout times and award winning support
|Visit Bookie Site
Fastest customer support in the market✓ Excellent mobile site: suitable for those who gamble on the go
✓ Instant e-wallts cashout and under 6 hours for other methods
✓ Incredibly fast support: 60 minutes email response time
|Visit Bookie Site
Bet £5, Get £20 in Free Bets✓ Competitive odds & many attractive promotions and extras for existing users
✓ In-depth horse racing coverage, live streaming & best odds guaranteed
✓ Offers a wealth of cash out options on several betting markets, live & pre-match
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply
Bet £5, Get £20 in Free Bets✓ Many benefits available on The Grid customer loyalty scheme
✓ Plenty of promotions like Acca Insurance & Daily Price Boosts
✓ Tweet using #GetAPrice to request odds for peculiar wagers
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply
Bet £10 get £30 in Free Bets✓ Challenging promotions like Free Bet Saturdays & Champions League
✓ Average-high odds on football, cricket, tennis, rugby, golf, F1 etc.
✓ Lots of markets for both pre-match and live betting
18+ New customers only. Deposit with promo code: 30f. Min deposit £10. Min qualifying bet £10. Min odds 1.50 or greater. Free bet credited upon settlement of qualifying bet. Free Bet expires after 7 days. Free Bet stake not included in returns. Cashed out bets do not qualify. Only deposits made using Credit/Debit Cards will count towards this promotion. T&Cs apply
Reputable bookie with the high odds✓ Find match previews and loads of betting strategies explained on their blog
✓ Arguably the best betting lines on american sports, soccer and eSports
✓ Incredibly low house margins, one of the industry leaders
Pro punters love this bookie although it provides no signup promotions!
|Visit Bookie Site
The Best Online Betting Companies In The UK
There are many bookmakers in the UK. In fact, there were many UK bookies long before gambling had become legal in Britain back in 1960. Nowadays, things are no different, with the only difference being that most of the betting is done online, through computers, tablets and smartphones. Betting opportunities are endless. Ask a Champions League football betting fanatic who’s the best UK bookmaker, and he will tell you about one. However, the answer will be different if you’re going to ask an Irish horse racing betting fan. Ask someone who’s into in-play betting the same question, and you’ll definitely get a completely different answer. There are so many playing styles and betting strategies that it would be impossible to name a single best.
And there are plenty to choose from: 12bet, 138.com, 188BET, 21Bet, 32Red Sports, 888Sport, bet-at-home, Bet600, Betboro, BetBright, BetBull, Betclic, Betfair, Betfred, BetMcLean, Betpack, BetRegal, Betsafe, Betstars, BetVictor, Betvision, Betway, Black Type, Blackbet, Bookee, Boylesports, Bruce Betting, bwin, Chisholmbet, ComeOn, Coral, Dabblebet, Dafabet, EnergyBet, Expekt, FansBet, Fun88, Genting Bet, Geoff Banks, Goatbet, Guts, Jenningsbet, Jetbull, K8, Karamba, Ladbrokes, Leo Vegas, Mansionbet, Marathonbet, McBookie, Mintbet, Mobilebet, Mr Green, My Club Betting, NetBet, Novibet, Ole777, Paddy Power, QuinnBet, Racebets, Real Deal Bet, RedArmyBet, Redbet, RedZoneSports, Roy Richie, Royal Panda, Scotbet, Sky Bet, Sport Nation, Sportingbet, Sporting Index, SportPesa, Star Sports, Sun Bets, Super Lenny, Titanbet, TLCBet, Toals, Tommy French, TonyBet, Totesport, Unibet, Vernons, William Hill, Winner, Xtip and others.
The reputable online betting sites usually have quite a few strengths, but if you're tedious, it won’t be long before you’re going to find their weaknesses. So for your own sake, stop trying to figure out who’s number one and focus on knowing the UK online bookmakers’ pros and cons to be able to make the most out of every opportunity.
Anyway, if you want to stay on the safe side of things, make sure you pick a bookmaker that is regulated by the Gambling Commission. Some punters from the United Kingdom don’t exactly follow this rule, opting to register with online sports betting sites that are unlicensed in Great Britain to gain access to better betting odds and better market coverage. Be advised that leaving the green zone means having no place to go to when something goes wrong!
How To Choose The Best UK Online Bookmakers
Most punters end up opening a new betting account being lured by a sign-up bonus. Usually, they forget that terms & conditions apply and go for it. That’s not necessarily a bad idea, as long as they’ve read the wagering requirements. But sometimes, even if the terms are excellent and clearing the bonus seems to be a walk in the park, some things can be deceiving, such as the odds. In the modern-day, odds comparison websites are essential. Make sure you won’t lose the betting funds wagering on odds with a very poor payout. Also, check whether the bet types you are used to qualify for the rollover requirements and that the minimum odds satisfy you, as you don’t want to change your betting style entirely for the sake of claiming a betting bonus or free bet. Note that profit boost and enhanced odds signup bonuses can sometimes be as good if not better than plain free bets and other deposit bonuses.
Are you into World Cup betting, do you prefer European football, the Premier League and FA Cup maybe or something more exotic such as eSports betting? Well, check that out first before registering with UK online bookmakers because competition restrictions apply in some cases. Let’s not forget the payment methods: Be sure to be able to perform deposits and withdrawals the way you want (PayPal, debit cards, Neteller, etc.).
At the end of the day, online UK bookmakers should not be judged solely on signup promotions. Even reload bonuses, and other existing customer offers shouldn’t represent decisive elements when looking for your next move. Some punters only ever bet on a specific in-play market, and that does it for them, others are fond of spread betting, whereas some other bettors only enjoy multiple betting (i.e. accumulator bets). It’s all down to knowing what you’re really after and looking at the bigger picture. You have to think about long-term objectives when you choose the best online bookmakers.
Professional punters always wager where the best odds are for each specific bet market and prediction. But that means that they’ve already got an account opened with the most reliable online bookies and betting exchanges, so you should do the same if you want to maximise your profits.
Don’t ever forget that you’re betting real money online, so be responsible and take it one step at a time. Don’t expect to win every time and learn to live with losses; if your money management is good enough, you should be able to overcome even the poorest runs. Never chase your losses!