TOP 3 Recommended UK Online Bookmakers


Here's the ultimate selection of the best bookies for UK sports bettors:

365 Free Bet Bonus Offer

Bet £10 & Get £30 in Free Bets

Admirable payout which often leads to odds with terrific value
Sportsbook covers lots of competitions & includes tons of betting markets
The Edit Bet feature gives you the ability to add, swap or remove selections

New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required #ad

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William Hill Free Bet Bonus Offer

Bet £10 Get £30 in Free Bets

Incredibly fast payments through various methods, including e-wallets
Trustworthiness obtained after being in business for +80 years
Large betting limits on major markets, max bet is £500,000

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. T&Cs apply #ad

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TOP UK Betting Exchange


Discover the best betting exchange site for matched betting & trading, and enjoy high liquidity & low commissions:

SpreadEX Free Bet Bonus Offer

2 X FREE £5 Spread Bets + Get £300 Cashback

Uniquely combines spread (exchange) betting with fixed-odds betting
Place wagers without having to first deposit funds through credit facilities
One-Click Cash Out, Auto Cash Out & Partial Cash Out are available

+18 New customers only. Stake £300 or above on qualifying sports spread betting markets in your first 28 days you will be given either £300 cash on your account or an iPad. If you stake a lower amount you will get cashback matching that level. Market restrictions apply. Unclaimed offers expire after 28 days. T&Cs apply #ad

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2024 TOP UK Bitcoin Betting Site


The most reputable betting site that welcomes UK residents and accepts Bitcoin, plus other cryptocurrencies as payment methods:

Nitrogen Free Bet Bonus Offer

World's most trusted Crypto bookmaker

Low house edge and high payouts on the Asian Handicap lines
100% anonymity, meaning that you don’t need to attach any personal info to your account
Just like Pinnacle, this bookie doesn't rely on promotions
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2024 TOP UK Betting Sites


These are some of the other online bookmakers used by UK based punters:

888sport Free Bet Bonus Offer

Bet £10 Get £30 in Free Bets + £10 Casino Bonus

Challenging promotions like Free Bet Saturdays & Champions League
Average-high odds on football, cricket, tennis, rugby, golf, F1 etc.
Lots of markets for both pre-match and live betting

Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days. Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&Cs apply #ad

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Free Bet

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Best UK Bookmakers in 2024 – Terms & Conditions

Online Bookmakers UKThe recommended online sportsbooks and betting exchanges are arguably the most appreciated in the betting industry for both desktop and mobile betting. Note that some of the featured betting sites have incorporated online casinos, poker rooms, virtual games etc.

Online Bookies UKAre you on the look for the best sports bookmaker signup bonus for your football betting, eSports wagers or a casino bonus sounds more interesting to you? We'll point you towards the best betting odds that can be found in UK online bookmakers' offers.

Approved UK BookmakersBettingInsistute reviews are continually being updated to include the most important features about each UK licensed online bookmaker. All the listed betting services on this website are fully reliable; thus, we can honestly recommend them to both beginners and seasoned punters.

Bookmaker Bonus Free Bet Terms & Conditions AgreementPlease note that although bookmaker offers are thoroughly tested upon publishing, their terms and conditions (including staking requirements) are subject to change without prior notice, so be sure to do your due diligence before claiming any sportsbook offers.

The Best Online Betting Companies In The UK

There are many bookmakers in the UK. In fact, there were many UK bookies long before gambling had become legal in Britain back in 1960. Nowadays, things are no different, with the only difference being that most of the betting is done online, through computers, tablets and smartphones. Betting opportunities are endless. Ask a Champions League football betting fanatic who’s the best UK bookmaker, and he will tell you about one. However, the answer will be different if you’re going to ask an Irish horse racing betting fan. Ask someone who’s into in-play betting the same question, and you’ll definitely get a completely different answer. There are so many playing styles and betting strategies that it would be impossible to name a single best.

And there are plenty to choose from: 12bet,, 188BET, 21Bet, 32Red Sports, 888Sport, bet-at-home, Bet600, Betboro, BetBright, BetBull, Betclic, Betfair, Betfred, BetMcLean, Betpack, BetRegal, Betsafe, Betstars, BetVictor, Betvision, Betway, Black Type, Blackbet, Bookee, Boylesports, Bruce Betting, bwin, Chisholmbet, ComeOn, Coral, Dabblebet, Dafabet, EnergyBet, Expekt, FansBet, Fun88, Genting Bet, Geoff Banks, Goatbet, Guts, Jenningsbet, Jetbull, K8, Karamba, Ladbrokes, Leo Vegas, Mansionbet, Marathonbet, McBookie, Mintbet, Mobilebet, Mr Green, My Club Betting, NetBet, Novibet, Ole777, Paddy Power, QuinnBet, Racebets, Real Deal Bet, RedArmyBet, Redbet, RedZoneSports, Roy Richie, Royal Panda, Scotbet, Sky Bet, Sport Nation, Sportingbet, Sporting Index, SportPesa, Star Sports, Sun Bets, Super Lenny, Titanbet, TLCBet, Toals, Tommy French, TonyBet, Totesport, Unibet, Vernons, William Hill, Winner, Xtip and others.

The reputable online betting sites usually have quite a few strengths, but if you're tedious, it won’t be long before you’re going to find their weaknesses. So for your own sake, stop trying to figure out who’s number one and focus on knowing the UK online bookmakers’ pros and cons to be able to make the most out of every opportunity.

Anyway, if you want to stay on the safe side of things, make sure you pick a bookmaker that is regulated by the Gambling Commission. Some punters from the United Kingdom don’t exactly follow this rule, opting to register with online sports betting sites that are unlicensed in Great Britain to gain access to better betting odds and better market coverage. Be advised that leaving the green zone means having no place to go to when something goes wrong!

How To Choose The Best UK Online Bookmakers

Most punters end up opening a new betting account being lured by a sign-up bonus. Usually, they forget that terms & conditions apply and go for it. That’s not necessarily a bad idea, as long as they’ve read the wagering requirements. But sometimes, even if the terms are excellent and clearing the bonus seems to be a walk in the park, some things can be deceiving, such as the odds. In the modern-day, odds comparison websites are essential. Make sure you won’t lose the betting funds wagering on odds with a very poor payout. Also, check whether the bet types you are used to qualify for the rollover requirements and that the minimum odds satisfy you, as you don’t want to change your betting style entirely for the sake of claiming a betting bonus or free bet. Note that profit boost and enhanced odds signup bonuses can sometimes be as good if not better than plain free bets and other deposit bonuses.

Are you into World Cup betting, do you prefer European football, the Premier League and FA Cup maybe or something more exotic such as eSports betting? Well, check that out first before registering with UK online bookmakers because competition restrictions apply in some cases. Let’s not forget the payment methods: Be sure to be able to perform deposits and withdrawals the way you want (PayPal, debit cards, Neteller, etc.).

At the end of the day, online UK bookmakers should not be judged solely on signup promotions. Even reload bonuses, and other existing customer offers shouldn’t represent decisive elements when looking for your next move. Some punters only ever bet on a specific in-play market, and that does it for them, others are fond of spread betting, whereas some other bettors only enjoy multiple betting (i.e. accumulator bets). It’s all down to knowing what you’re really after and looking at the bigger picture. You have to think about long-term objectives when you choose the best online bookmakers.

Professional punters always wager where the best odds are for each specific bet market and prediction. But that means that they’ve already got an account opened with the most reliable online bookies and betting exchanges, so you should do the same if you want to maximise your profits.

Don’t ever forget that you’re betting real money online, so be responsible and take it one step at a time. Don’t expect to win every time and learn to live with losses; if your money management is good enough, you should be able to overcome even the poorest runs. Never chase your losses!

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